Value Generation

Marketing Strategy

The marketing strategy integrates the business objectives, the consumer value proposition, the competitive advantages, investment and specifies them in a structured action plan.

Paso Cero|Marketing Strategy

«Marketing is the art of creating true customer value» Philip Kotler.

Discover what a marketing strategy consists of.

Current Marketing Plan Alignment vs. business strategy

Definition of customer segmentation and value proposition

Internal and external analysis to identify business opportunities

Construction of objectives and marketing mix

Definition of KPIs and monitoring routines

Paso Cero|Marketing Strategy
Paso Cero|Marketing Strategy
Paso Cero|Marketing Strategy

Do you want to improve your marketing plan?

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Paso Cero|Marketing Strategy

We integrate more than 10 years of commercial experience in Central America into your business

Colonia Escalón – San Salvador