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Product Strategy

The product strategy is the result of a research process , design of the product and/or service that satisfies the consumer needs and the planning of promotional activities 




Paso Cero|Product Strategy

¿Who should ultimately design the product? The customer, of course» Philip Kotler.

Know what the product strategy consists of

Definition of target audience and segments

Competitiveness analysis

Definition of differentiators vs. market

Pricing recommendation and promotional activities

Alignment of KPIs and monitoring routines

Paso Cero|Product Strategy
Paso Cero|Product Strategy
Paso Cero|Product Strategy

Do you want to have a clear strategy?

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Paso Cero|Product Strategy

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Colonia Escalón – San Salvador